This Weekend’s Party Selection

Beirut is on FIRE this weekend. Berlin’s legendary club, Sisyphos, is coming back to C U NXT SAT at The Grand Factory, Bedouin are back for an extended set at The Garten and TeknoAnd are doing their first intimate gathering at Gate 9.

Here are the events and parties I highly recommend this weekend:

FRIDAY

Tekno Sessions


This will be TeknoAnd’s first “Tekno Sessions”, with a limited capacity of 150 in the subterranean space of Gate 9. Headlining the night is Gunther, along with Ramzi & Rami, Archetype, Elie Kozah and Karl.

RSVP Here

Saturday

Sisyphos Night at The Grand Factory


It’s like whenever I get an itch for Berlin clubbing, the guys at C U NXT SAT get it too, and fly in the entire Sisyphos crew to Beirut. Last year’s Sisyphos Night was one of my favorite and wildest at The Grand Factory. This year’s looking even better, with Atlantik playing a live set, Fidelity Kastrow, Jonty Skruff and Juli N. More. Supporting the quadruple threat from Berlin, are local sweethearts Jade, Tala and Rita ❤

Oh, and you even have a chance to win a trip to Berlin and a guestlist spot Sisyphos too (they’re even getting the legendary Sisyphos pizza too!)

RSVP Here

Uberhaus presents Bedouin [Extended Set]


It doesn’t need an expert to know that when Tamer and Rami come to The Garten, you must never expect to leave before they usher in the sunrise with their extended set. The boys are back, and it’s going to be at The Garten, making it really feel like summer again. Tia will kick things off and get you in the mood, then Bedouin will keep you going till right before you gotta get ready for your family lunches!

RSVP Here

111 Female Candidates for Parliament Sets New Record in Lebanon


There are many positive things about the upcoming parliamentary elections in Lebanon, but there are also plenty of horrible things. Today, we’re focusing on one of the positives in this round, and a first in Lebanon’s history.

111 Women Are Running for Parliament

In previous elections, the number of female candidates could be counted on just two hands. Last night, when the window to submit one’s candidacy for the parliamentary elections closed, a total of 111 women had submitted their papers to run for elected office.

This is a new record for Lebanon, a country notoriously horrible to its women. In a country where women can’t pass down their Lebanese citizenship, where murderers of wives and exes usually don’t face justice, where only a handful of women were in parliament, and mostly for being someone’s wife/sister/daughter and where the Women’s Rights ministry is headed by a man…

This is fantastic news, and it’s extremely encouraging to see so many women decide to defy the stereotypes and odds and take the first steps towards making gender equality more than just a tagline the established political parties conveniently remembered just in time for the elections…

We Need Women in Power

I’m sorry, but I’m still not over the fact that a man was chosen to be the minister for women’s affairs. This shows how the current ruling elite don’t give a fuck about women’s rights, they just want something nice to show European donors so they pat themselves on the back with meaningless gestures that don’t really help push this country into the 21st Century.

Citizenship laws, laws that protect against domestic violence, forced marriage of underage girls to much older men and severe inequality when it comes to gender in Lebanon, will never truly get better if women aren’t part of the decision-making process.

I am confident many small men will fight this, but many other good men will make great allies for the women planning to change things for the better. However, they will be allies, not taking the lead. Lebanese women must and will take the lead in their fight not only for true equality, but also the miriad of disasters we are facing as a nation.

“I Don’t Vote Based on Gender, but Based on Merit”

No one told you to vote for someone purely based on gender. This is like the people that say “all lives matter” when someone says “black lives matter”. No one is saying you don’t deserve to be in parliament because you’re not a woman, but the fact that only 3% of the parliament is female, when more than half the country is women, means there is something truly wrong.

Women who would make amazing representatives for us in parliament, should get a fair chance, not get dismissed by patriarchal baboons who feel threatened by strong, independent women.

So, please stop giving the excuse “I will vote for who deserves it”, of course you will, that’s how elections should work. What we’re fighting for is changing the rotten mentality that some parties here push, such as “women’s place is in the house, not politics” and that sadly way too many people agree with in this country of contradictions, even if they’re too ashamed to say it out loud.

I promise to endorse and feature women that I know would truly represent me and my hopes and dreams for Lebanon from their seats in parliament, and stay tuned for intensifying elections-related content to help you decide who to vote for, how to vote and lots more.

You can check the full list of candidates here.

Lebanon Finally Makes it to Geography Now! YouTube Channel


I really like Geography Now! The YouTube channel has almost 880K subscribers, and their mission is pretty straightforward. They do an overview about each country of the world, and have been doing that alphabetically. At the end of February, came Lebanon’s turn!

Here’s the video, and below I’ve put some comments on it.

For starters, Barby didn’t use the usual orientalist tone in talking about Lebanon, but actually tried to cover a lot of the complicated things about the country, but in a simple enough way so people who probably can’t even find us on a map will still kinda get it.

They did a good job of showcasing the geography and positive stuff, like loads of history and culture, our food (hummus was suspiciously missing), skiing and swimming on the same day and of course our clubbing.

They also did a good job highlighting some of the negatives, and I felt they were a bit too kind on us when it came to the electricity outages and the unbelievably expensive price of electronics.

What was interesting is how many people self-identified as “Phoenician” vs “Arabs”, signifying the division that still bisects big chunks of our society: those wanting to relate to other Arabs, and those that want to distance themselves from them (Muslim for the former, Christians for the latter).

That, plus the fact the Lebanese diaspora is more than twice as large as the actual population in Lebanon, the refugee crises Lebanon has dealt with and other pertaining issues were also briefly explained.

A cute thing was in the “Friends” segment, where Barby highlighted how different sects consider different countries as their “BFFs” (Iran/Syria or Shia, Saudi for Sunnis and France/US for Christians). What was cool though, was the description of the special relationship between Lebanon and Egypt, the two countries that churn out the most content when it comes to Arab pop culture (movies, music, series, shows, etc.) That was an insightful commentary that isn’t always obvious at face-value, so kudos to that Barbz!

Anyway, what did you think of the video? I liked it honestly, it’s always good to see what foreigners think about Lebanon when they do enough research. You can see the differences between different Lebanese communities, and I liked how Geography Now! were well aware of that, and tried to show each side’s and the rationale behind each of those beliefs and opinions.

5 Lebanese Designers at the 2018 Oscars Red Carpet

Zoey Deutch in Elie Saab

I promised myself last week that I’d post something good Lebanese have accomplished or are planning to accomplaish across the world every week. This week’s edition is about the 2018 Oscars, which saw five Lebanese designers dress stars on the red carpet: Elie Saab, Reem Acra, Zuhair Murad, Georges Chakra and Tony Ward!

Elie Saab

Many of y’all might not now this, but I’ve worn an Elie Saab dress. It was for my christening in 1991, and even had my name embroidered onto the white dress. So, suck it fasionistas, I’ve worn Elie Saab since before I could even talk or walk.

Rita Hayek, Diaman Abou Abboud, Joelle Touma

The actresses in Ziad Doueiri’s “The Insult”, the first ever Lebanese movie to be nominated for an Oscar, all rocked Elie Saab dresses to the Oscars last night.

https://www.instagram.com/p/Bf7AvREBgGr/?taken-by=eliesaabworld

Abbie Cornish

Star of “Three Billboards Outside Ebbing”

https://www.instagram.com/p/Bf7FH6SBYG6/?taken-by=eliesaabworld

Zoey Deutch

Stars in “The Disaster Artist”

https://www.instagram.com/p/Bf65WdXBUob/?taken-by=eliesaabworld

Reem Acra

Allison Janney

Winner of the Academy Award for Best Supporting Actress in “I, Tonya”

https://www.instagram.com/p/Bf64vDnh2Yw/?taken-by=reem_acra

Dame Helen Mirren

https://www.instagram.com/p/Bf67LF2hRRd/?taken-by=reem_acra

Zuhair Murad

Gina Rodeiguez

Star of “Jane The Virgin”

https://www.instagram.com/p/Bf8FNEwBwpt/?taken-by=zuhairmuradofficial

Georges Chakra

Giuliana Rancic

Correspondent of E!

https://www.instagram.com/p/Bf8E2NIHM3A/

Tony Ward

Betty Gabriel

Stars in “Get Out” movie

https://www.instagram.com/p/Bf7tQXNgzC3/


Special thanks to my dear friend Lary from Lary Screens for helping me compile this list ❤

1564: Lebanon’s First Suicide Prevention Hotline


You might have seen the number 1564 all over your Instagram stories the past couple of days. That’s because, at last, Lebanon has a legit suicide prevention hotline.

The Embrace Lifeline

Embrace is a non-governmental organization (NGO) and an awareness support network, specialized in mental health and suicide prevention in Lebanon. You can head to their website and record a message of support to one person who tries to take their own life every 6 hours in Lebanon.


The lifeline operates 7 days a week, from 12 noon till 2AM. The hotline includes a team of highly trained operators who provide suicide risk assessment and emotional support, as well as refer individuals who reach out to the hotline to resources in their communities and treatment programs meant to help a person in times of crisis.

Some Shocking Stats

  • Every 3 days one person dies of suicide in Lebanon.
  • Every 6 hours, one person attempts suicide in Lebanon.
  • Studies conducted in Lebanon have shown that 16% of students aged 12 to 14 had seriously considered committing suicide.
  • Men are twice more likely to die from suicide in Lebanon.

Details about the Embrace Hotline

At the moment, the hotline team consists of 44 trained volunteer emotional crisis and suicide prevention helpline operators with different backgrounds. All volunteers have gone through intensive workshops, are trained in active listening skills, as well as suicide risk assessment and crisis intervention.

The helpline was established because of the growing concern about preventable suicides in Lebanon, given that studies have shown the availability of suicide prevention helplines can help reduce suicide rates between 36% and 57%.

This falls in line with the “Mental Health and Substance Use-Prevention, Promotion and Treatment-Strategy for Lebanon 2015–2020″, launched by the Ministry of Public Health with the aim of creating a more effective and comprehensive mental health treatment infrastructure in Lebanon.

1564

Remember, call this number if you’re facing a crisis and not sure who you can talk to about it. Do that too if you’re worried someone you care for might be thinking of taking his or her own life.

Boiler Room x Ballantine’s True Music in Moscow

Taken by me at the Moscow Boiler Room x Ballantine’s True Music Hybrid Sounds on Feb 15, 2018

I was extremely excited that my first ever trip to Russia would be for the Moscow leg of the Boiler Room x Ballantine’s True Music Hybrid Sounds tour, which includes cities from across the globe like Valencia, Sao Paolo, Moscow and our very own BEIRUT!

It was me, Nesta, 3LIAS and a few awesome peeps from the Ballantine’s team in both Lebanon and Europe. I’ll write a piece later about my tips and recommendations for what to do in 3 days in Moscow, but for this article, I will focus on the Boiler Room x Ballantine’s night, which was my seventh Boiler Room so far and definitely one of my most memorable.

What is Boiler Room x Ballantine’s True Music Hybrid Sounds Tour?

Boiler Room and Ballantine’s announced this year’s True Music: Hybrid Sounds, a three-continent tour which will pair some of the electronic music scene’s most original live acts with their more traditional, instrumental counterparts in four of the most musically and culturally diverse cities in the world:

  • Moscow, Russia
  • Sao Paolo, Brazil
  • Valencia, Spain
  • BEIRUT, Lebanon

Each event will explore exciting possibilities at the intersection of electronic and acoustic music, uncovering what happens when two distinct music types collide and merge.

This is the third year of Boiler Room x Ballantine’s True Music, and this year they’ve gone a step further by encouraging artists to not just create something new, but pushing them out of their comfort zones and pairing them with artists they’v never worked with before, and probably would have never even met under normal circumstances. After all, acoustic artists and electronic artists usually operate in completely different circles.

True Music: Hybrid Sounds will see four lead producers collaborate with local musicians in each of the cities on the international tour (including BEIRUT!), to create new tracks that disobey the traditional idea of musical genres. The blend of synthetic and organic sounds will feature on the True Music EP that will be released on digital and vinyl later in 2018.

The Moscow Leg


The line-up for the night was especially beautiful for me. The headliner of the evening was none other than Techno pioneer Derrick May, hailing from the city that birthed Techno: Detroit, Michigan in the late 80s. I have mad respect for this man, and got to sit with him on more than one occasion and hear first-hand how things were back in the formative days of the the Techno music we now love and adore.

The next act I was truly excited about was Overmono, which is a project by Truss and Tessela, two brothers that decided to create Overmono together after their hugely successful careers as solo Techno producers.

Derrick May and Or:la played two amazing sets, and Overmono, PTU and Pavel Dodonov performed live for the eager crowd in Moscow, which was definitely the biggest Boiler Room session I’ve been to in terms of crowd size.

Below, I’ve embedded the five sets and performances from the night. I hope you enjoy them as much as we did live!

Derrick May

Overmono

PTU

Pavel Dodonov

Or:la

A Post-Show Chat with Overmono

Right after their show, I got to sit down and chat with Tom and Ed from Overmono. We were sitting on a couch in the artists’ room, me wedged in the middle between the two brothers, with Derrick May pumping away his set outside, making his Detroit-style Techno the perfect background score for our interview!

Your back-to-back performances were legendary. When did you feel that you need to start Overmono together, instead of just keep doing your b2b shows?

Tom (Truss): Obviously we’re brothers, and I think it was always inevitable that we’d start working together on a project. I think over time, we’ve done a lot of stuff individually, and it just felt natural, that it was the right time to come together and start working on one project together, and making it our main focus really.

Ed (Tessela): I think for the project, we wanted to do it so we can write music together. That was the main reason for doing it, and we’ve been playing back to back obviously, but we weren’t really interested in just writing Techno together. We’ve both got our own things and we’ve both been enjoying that. We really liked the idea of starting something new together that allowed us to just really branch out from what we’ve been doing before. We’re both into so much more than just what people think we are into. So, having a project like this where we can do whatever we like, play whatever time signature we like, you know, it’s not like we’re just playing for the dance floor anymore. It’s really nice to have it, and it’s starting to become more and more of what we do. It’s kind of our whole thing now.

Tom (Truss): Yeah, yeah it is. Total focus is this.

You already touched upon my next question a bit, but I’d like to know more. Is Overmono a way to experiment with something different that the hard-hitting, fast-paced Techno you’ve become known for? And I know it might be a sin to ask this, but some of your work as Overmono has a somewhat Trance-y feel to it. Is that ok to say, cause if I ever utter that I like Trance these days, my friends chastize me for it… But, I still like it, it’s where it all started for me personally, so I wanted to ask you about that.

Tom (Truss): *laughs* yeah, yeah, yeah! If you don’t like Trance, means you’re lying. I’d like to think that neither of us are particularly snobby when it comes to music. At least, we try not to be. It’s about taking all our influences, and when I was growing up in the 90s, I was listening to hardcore Techno, but I was listening to some Trance as well you know, I’m not gonna lie. Eurotrance and stuff like that, it all filters in to what we do.

You’ve never been to Beirut before, right?

Tom (Truss): No, I haven’t. I had a potential booking there 2 years ago and I was really excited about it, but for whatever reason it didn’t happen. I would love to get out there, for sure.

We should figure out a way to get you there then…

Tom and Ed: Yeah, definitely! Hook us up, let’s make it happen! I love Lebanese food too, so yeah!

Everywhere I’ve been to, I try to party, and one thing I realized is that even when the people don’t even speak the same language, there’s a lot of similarities between the scenes around the world. Do you feel that too? Did anywhere specifically stand out?

Tom (Truss): The thing for me at least, and I think I speak for the both of us, what we love about this music and this scene is that you share a commonality between people. You can have widely different cultures, different languages and everything, but there’s this common theme which we all share and are passionate about, and that’s been the same wherever I’ve been.

Ed (Tessela): And I think that places that were more remote parts of the world, from a Westrern point of view, that are now opened up since the Internet, and you go and play in these places, and you take the bookings and you’re just grateful to go and play somewhere new. Like, for example, I played in India recently, and I was really grateful, I’d never been before and was worried, wondering if anyone was gonna turn up, like I can’t imagine I have much of a following in India, but then you get there and you play all this music that everyone is completely clued up on and realize that you’ve been completely naive in your viewpoint. You play these tracks and everyone’s going off. It’s amazing how the world has opened up, and it’s amazing that all these people that I can’t say a word to, or communicate with in that way, but when I play a tune, everyone goes nuts. It’s amazing. Someone sent me a video of Ben Klock playing one of my tunes at a festival in Mumbai, and everyone is going nuts, it’s such a nice feeling.

Do you think focusing on the analog is key, as we’ve been seeing a resurgence of that recently?

In unison, almost immediately: No, no. Definitely not.

Tom (Truss): I think there’s no point in focusing on one or the other. We like the best of both worlds.

Ed (Tessela): Everything has its advantages and disadvantages, but I’d be very pushed to tell an analog synth from a soft synth, unless it was something like a 303 where it clearly sounds a bit better. If you’re writing a track, I don’t necessarily think that the track is going to be any better if you use analog or digital. You definitely get more feedback when you play analog live though.

Tom (Truss): There’s been like an analog resurgence in the past few years, and I think it’s great. We’re both great fans of analog synths and modular synths, Ed’s more into modular than I am, but I think perhaps sometimes there’s a bit too much emphasis whether it’s analog or digital, and in the end it doesn’t really matter. It’s about being creative and showing what you’ve got.

Ed (Tessela): Yeah, and that is the benefit that a lot of hardware has, where it forces you into a certain way of working, that needs a lot more creativity I think than just opening up Ableton and doing whatever you like.

Tom (Truss): I love the fact that software’s got to a point now where some kid in I don’t know which country which isn’t particularly wealthy, can have a cheap laptop, some cracked software, can start making music and be creative. It’s the democracy of making music, a really beautiful thing.


I’d like to thank Ballantine’s and Boiler Room for this amazing trip, and can’t wait to tell you more about the Beirut leg of this tour SOON!

Boris Brejcha Kicks Off Showcase World Tour in Beirut on March 23


It’s no secret I’ve been very happy with TeknoAnd the past year or so. The Techno-focused party crew keeps booking artists that might’ve been seen as too risky by more traditional promoters, but I need 2 hands to count the artists they flew in that I was ecstatic to finally see in Beirut.

From Amelie Lens, to Berghain’s very own Boris, Len Faki, Oscar Mullero and what I personally feel was the best TeknoAnd night last year at B018: Boris Brejcha.

I discovered Boris Brejcha at DGTL in Amsterdam a few years ago, when a dear friend of mine took me by the hand to the stage where he was scheduled to play. His set ended up being the highlight of the festival for me that year, and seeing him finally come to Beirut was awesome.

He played a set longer than his scheduled one, and his vibe and interaction with the crowd was something special. He even came own and danced with everyone on the floor at one point, before going up and resuming his set till way past sunrise.

Boris Brejcha is coming back this year, with a bigger and better show. Beirut was selected as the first city in a 7-city world tour for his new showcase, featuring two artists signed to his label: Ann Clue and Deniz Bul. Brejcha is also flying in his own VJ and photography crew, with specially created visuals that pair perfectly with his music, with multi-layered, specially-built screens behind, in front and on each side of the DJ booth.


To get you ready, I’ve embedded some sets I selected for Boris Brejcha, Ann Clue and Deniz Bul. Closer to the date, I’ll also be giving away guest list passes on my Instagram account.

Boris Brejcha

I love this Cercle edition featuring Brejcha at the Château de Fontainebleau in France. Wish I was there, and enjoy if you still haven’t seen this beautiful video.

Ann Clue

This is a nice B2B set with Ann Clue and Boris Brejcha, between vintage combat aircrafts and helicopters.

Deniz Bul

I chose this set, cause it’s downloadable and has the tracklist below, a thing I love about Brejcha and his label (even though much of what they play is often unreleased yet, making their sets always special).

Don’t forget to RSVP for the special AV showcase at an extended B018 on March 23!

https://www.facebook.com/events/155477431826033/

C U NXT SAT: Since 2011 and the New Third Room


C U NXT SAT is like a family to me. In all honesty, I see the team more often than I see my own family which is spread out across the world.

C U NXT SAT was born in 2011, but my story with Jade, Tala and everyone else started way before, back in The Basement days (the logo of which is the O in Reunion).

This year’s anniversary is a special one, and will feature the third room at The Grand Factory. Little by little, The Grand Factory is becoming almost indistinguishable from the clubs we love in Berlin: many rooms, many vibes and lots of options to spend an amazing night.

The Third Room: Soul Kitchen

I got to see Soul Kitchen when it was still under construction, but one thing I can say for sure about it, is that it has an awesome view of the port. The third room in the TGF mega-club will be the venue’s most intimate, with a capacity of about a hundred boys and girls.

Soul Kitchen will be chiller than Reunion and Grand Factory’s main room, and will showcase music and artists that don’t usually feature in Reunion and the main room. Soul, Jazz, Dub-Step, World Music and even no music at all sometimes.

The room’s main attraction will be the cocktails, which are designed and created specifically for the room and will allow cocktail connoisseurs to cleanse their palates with something beyond the usual, simple club drinks.

The lineups will mostly be secret, and will feature artists, DJs or just a pre-selected playlist. What’s certain, is that vinyl records will get the most attention in Soul Kitchen, and the first night this weekend will feature two heavyweight artists and their extensive, diverse, decades-spanning record collection.

It’s important to note that since this room is the smallest, entrance will be restricted to make sure it’s not over-capacity. So come early and find your seat at the bar, because this room opens early, before the main room kicks off. It’s a room where you will go to unwind, have a nice conversation and take a breather before going back into Reunion or Grand to continue your night of heavy raving.

RSVP here, and see you all so we celebrate together with VAAL headlining! ❤

Oh, and The Butcher’s Bride are doing a special show at Reunion too! (Hamed Sinno and Liliane Chelala)

Mankitail: A Lebanese Team Running from LA to Vegas in 48 Hours, and How To Help


Every week, I’ll be sharing stories that are good and positive about Lebanese men and women doing awesome things around the world, and how you can get involved or help.

Mankitail

Mankitail is a group of Lebanese men and women from all ages, backgrounds and sects that came together to create an supportive community focused on fitness and well-being. You might have seen that monkey head stencil sprayed in some parts of the city where their running groups frequently train.

Mankitail is the only group from the MENA region and Arab World to be invited to The Speed Project (TSP), the fourth edition of a relay-race through California and Nevada’s infamous “Death Valley”.

What’s TSP?

Imagine running 550km from Los Angeles in California, to Las Vegas in Nevada. I’m not sure I can run 550m total, but between the 9 of them, the Lebanese team is planning to cross the finish line at the “Welcome to Las Vgas” sign in 48 hours.

How You Can Help

It’s awesome that a Lebanese team has been selected and invited to participate in this epic relay race. For one, they’ll be the only Arab team participating, and I’m glad it’s the Lebanese flag they’ll be raising. For two, we need to show more up-beat, positive stories about Arab and Middle Easterners in Trump’s America, and how diverse the Lebanese team is, contrary to the narratives and stereotypes pushed by the extreme right in the US the past couple of years.

Their target is 15,000USD and their crowdfunding effort has secured more than 20% of their target already! If it’s something you’d like to support, check out their pledge on Zoomaal. They’re also holding up the cause of a Lebanese NGO: Amalouna which focuses on cancer research and prevention in Lebanon.

Good luck team Mankitail! We’re all rooting for you!

MTV’s Ratings Aren’t the Best Even with “High Social Class” and More

It has been quite the week for MTV. Here’s a quick timeline of what happened:

  • Their CEO admits they’re not highest rated or viewed, but have the “high quality” target audience that other stations “don’t reach”
  • MTV gets lambasted by the Lebanese public for the elitist comments, then using the word “dogs” from their official pages to describe their detractors
  • MTV continues their campaign to shut down voices that criticize them, after having started with Ayamserious, moved on to El 3ama and most recently Mawtoura
  • El 3ama’s removed video is returned, as-is two days later and page reactivated. We are still waiting to see what happens with Mawtoura and Ayamserious
  • MTV releases statement claiming they are with freedom of expression and deny it is them who reported (yeah, right)

Numbers, Numbers, Numbers

I got my hands on several IPSOS Lebanon reports about Lebanese TV stations, and I’m super happy to share them with you. They’re even worse than I expected for MTV, cause it turns out that even in the “high society” segment they think they’re the only ones that get, they’re behind other stations too.

This Week’s Numbers

AMR is “Average Minute Rating” which is the average number of individuals who have seen a specific program or day part

As is clearly shown, Monday night, LBC and Al Jadeed were ahead in AMR% compared to MTV. The time slot where one of their most popular shows airs, and in the midst of their scandals and the failed hashtags, they still got this earth-shattering low number: 6.1% which is close but lower than Al Jadeed’s 6.3% and almost half of LBCI’s Hawa El Horiye at 11.0%.

The Share of Audience According to Social Class

This was the piece of information I found the most ironic, where it clearly shows the “AB” social class that MTV thinks it’s the only one that can tap into, and leads among them, is actually demonstrably false. Must hurt.

SHR% — proportion of individuals viewing a specific program or day part compared to the total number of individuals watching TV at the same interval

As you can see, MTV’s SHR% is 27.8% while LBCI/LDC is at 41.0%, and Al Jadeed is at 20.0% with the social class “AB”. There’s one thing kinda true though, it’s the only social class MTV does better than Al Jadeed in, but they’re still far behind LBCI.

Month of January

SHR% — proportion of individuals viewing a specific program or day part compared to the total number of individuals watching TV at the same interval

As usual, LBCI is first with 39.1%, Al Jadeed at 27.1% and MTV at 17.9%. The pie chart next to it is cool too, which explains that more than half of TV viewers aren’t watching local TV stations, but stations from other countries on their satellite networks.

MTV is 3rd Every Day of the Week


Why They Think They’re Number 1


As you can see, the above is NOT actual ad sales, just the rate card these stations send out. A rate card is like a price list you send out to clients, it’s never the final price. Friends who work in the media buying industry know well that MTV often goes down to half the amount on their official rate card.

Another thing MTV does, is it works a lot on a barter basis. This means that they partner up with a car company for example, and get cars they can drive, or their houses furnished, or hotels detailed, etc. and they just add it to the ad sale revenues, explaining why the ad revenue seems so high, when that isn’t reflected in their spending and salaries, etc.

So, I can put my pole dancing rate card as 5 million USD, but that doesn’t make me the highest paid pole dancer in the world. Just another way MTV misleads people and advertisers to seem like they’re most viewed, best rated or highest priced. All of which are untrue.

Note: It’s Not Just IPSOS

Remember a few years ago when MTV didn’t trust IPSOS results, and demanded an audit happen and another company be brought in? Well, the audits showed that IPSOS stats were accurate, but nevertheless another stats company was launched that used to be called “GFK International” and is now called something else after the international company they were partnered with pulled out. In other words, this is the company MTV wanted to replace IPSOS, and guess what, I got to see the reports from that company, and they also place 3rd after LBCI and Al Jadeed. I won’t be posting it here, but please feel free to double check with anyone who has authorized access to it.

Note

I do this because MTV threatens many people’s way of lives with their deliberate misinformation and malicious campaigns against vulnerable individuals and communities in Lebanon. Every time they lie or throw a tantrum, I promise to be here to share the actual results and the rationale behind their erratic behavior.

MTV, please stop lying and focus on fixing the mistakes you usually ignore, and stop being a paid pen that shifts sides at lightning speed whenever someone throws money at you. *cough* plastic surgery clinic *cough* KSA.